The Caravan Club is launching a new online book shop which will be accessible to members only at www.caravanclub.co.uk/books. Members will find an array of books to suit their tasteful interests in reading.
With over three million visitors per annum, The Caravan Club’s website has over 180,000 registered users. On sale, at very special prices, will be a large selection of books from the latest bestsellers to travel guides. The Caravan Club will be working along with the largest book distributor in the UK, Gardners. With over 700,000 titles to choose from, there will be something for everyone!
The Caravan Club will regularly promote this initiative in The Club Magazine, as well as ongoing promotion via The Club website and email communication to 100,000 members registered to receive email communication.
The Caravan Club is very keen to develop and maintain ongoing co-operation with publishers in order to guarantee the success of the bookshop. There will be an opportunity for interested publishers to deliver specific offers to the membership via The Club website and The Club magazine.
Tony Lewis, Membership Marketing Manager commented “There is much scope to work with publishers to offer our one million members well thought through themed book selections. The launch of a book shop enables The Club to enhance the proposition and value of membership. We are continually looking to develop products and services for the benefit of Caravan Club members".
For further information:
Nikki Nichol
The Caravan Club
01342 336797
nikki.nichol@caravanclub.co.uk
Sabrina Daniel
The Caravan Club
01342 336768
sabrina.daniel@caravanclub.co.uk
or visit: www.caravanclub.co.uk
Notes to editors:
With nearly one million members (caravanners, motor caravanners and trailer tenters), The Caravan Club is by far the largest touring organisation of its kind in Europe. With high disposable incomes, members are discerning consumers and true investors in the country.