Not all about money

KevBailey replied on 29/04/2021 23:00

Posted on 29/04/2021 23:00

I personally think the CMHC has a lot to learn about marketing. The KANO model explains about exciters and dissatisfiers. I’ve been a member of the ccc for just over a year and have just received an unexpected 3 month extension, in marketing they call this an exciter. Having been a member of this club for over 25 years, I’m beginning to wonder why this club isn’t doing something similar, and wonder how many other members of both clubs feel the same? When I opened the letter today, my first thought wasn’t about the money I saved, but appreciation of a fantastic gesture.

Tinwheeler replied on 29/04/2021 23:52

Posted on 29/04/2021 23:52

Wow, that's business speak and mostly over my head - thankfully.

The subject of membership extension has been thrashed out several times. You must have missed the threads.

It is what it is and I can't get excited about it 12 months down the road. We either accept things as they are or walk away.🤷‍♂️

KevBailey replied on 30/04/2021 00:13

Posted on 30/04/2021 00:13

I only received my CCC extension letter today?? You have sort of made my point in your reply, this club is a business and there is a risk that a few or many members will walk away eventually if dissatisfied, especially if the competition becomes more forward thinking and offering the same if not better services. 

 

Rocky 2 buckets replied on 30/04/2021 06:58

Posted on 30/04/2021 06:58

Right now KB I’m thinking both organisations have an embarrassment of riches, the local news(East Coast) has been reporting up to tripling of cost for rentals & still the ‘punters’ come. You will know it’s a supply & demand world right now demand way outstrips supply🤷🏻‍♂️. Economics rule.

viatorem replied on 30/04/2021 07:31

Posted on 30/04/2021 07:31

The CCC extension is a welcome gesture considering that the leisure industry has had a zero normal income for prolonged periods, they've had  to survive on membership fees, cash reserves and maybe some government support. In general the club's situation has be quite resilient in comparison to other businesses but I guess there's a deficit in income to be made up.

brue replied on 30/04/2021 08:07

Posted on 30/04/2021 08:07

I'm reluctant to say but personally the recent purchase of a new site by CAMC hasn't gone down  well following the vocal pleas for membership fees during lockdown and the offer of cash to those willing to purchase site vouchers in advance. And vouchers for those who graciously rejoined. 

Businesses move in mysterious ways...wink

 

viatorem replied on 30/04/2021 08:28

Posted on 30/04/2021 08:07 by brue

I'm reluctant to say but personally the recent purchase of a new site by CAMC hasn't gone down  well following the vocal pleas for membership fees during lockdown and the offer of cash to those willing to purchase site vouchers in advance. And vouchers for those who graciously rejoined. 

Businesses move in mysterious ways...wink

 

Posted on 30/04/2021 08:28

Or maybe good business management? As many commercial sites perhaps without the financial clout of the club's have had a tight time and may have decided to exit the business. What is unfortunate for some could be a business opportunity for others. Ultimately it it a benefit for members.

replied on 30/04/2021 09:16

Posted on 29/04/2021 23:00 by KevBailey

I personally think the CMHC has a lot to learn about marketing. The KANO model explains about exciters and dissatisfiers. I’ve been a member of the ccc for just over a year and have just received an unexpected 3 month extension, in marketing they call this an exciter. Having been a member of this club for over 25 years, I’m beginning to wonder why this club isn’t doing something similar, and wonder how many other members of both clubs feel the same? When I opened the letter today, my first thought wasn’t about the money I saved, but appreciation of a fantastic gesture.

Posted on 30/04/2021 09:16

The user and all related content has been deleted

Tinwheeler replied on 30/04/2021 09:27

Posted on 30/04/2021 09:16 by

A fantastic gesture it might be, but any saving I made on the 3 months' extension of my 'veteran' (half price) membership fee was soon wiped out by the draconian cancellation policies of the C&CC.

The C&CC's notion of 'flexibility' during the time of Covid is as hard nosed a business tactic as you might find.

The C&CC is no less a business than the CAMC and it is not the lovely, warm, nice, fuzzy club - the self styled "friendly"club - that you imagine it to be, based on that one gesture.

Posted on 30/04/2021 09:27

They gave us an extension worth less than £6, WTG. 🤣🤣

On balance, in view of them passing on the VAT reduction and the easy and flexible booking system, I don't feel badly treated by CAMC.

Takethedogalong replied on 30/04/2021 09:31

Posted on 30/04/2021 06:58 by Rocky 2 buckets

Right now KB I’m thinking both organisations have an embarrassment of riches, the local news(East Coast) has been reporting up to tripling of cost for rentals & still the ‘punters’ come. You will know it’s a supply & demand world right now demand way outstrips supply🤷🏻‍♂️. Economics rule.

Posted on 30/04/2021 09:31

The canny amongst us gave ourselves a break from membership fees. It wasn’t a hard decision given some of the Club shenanigans early in the pandemic, and I am always sceptical when a multi million pound business cries “poor us”. Multi millions of pounds will indeed have changed hands for the Carnon Downs buy out, and then there’s the ongoing fiasco of the “Club Site” in Bristol. Owning it is one thing, getting planning permission is proving a tad longer winded!🤔

At least the Club has passed on the VAT discount to Members.

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