KevBailey replied on 29/04/2021 23:00
Posted on 29/04/2021 23:00
I personally think the CMHC has a lot to learn about marketing. The KANO model explains about exciters and dissatisfiers. I’ve been a member of the ccc for just over a year and have just received an unexpected 3 month extension, in marketing they call this an exciter. Having been a member of this club for over 25 years, I’m beginning to wonder why this club isn’t doing something similar, and wonder how many other members of both clubs feel the same? When I opened the letter today, my first thought wasn’t about the money I saved, but appreciation of a fantastic gesture.
1 person likes this
KevBailey
Caravanner