Slight of Hand "Head Line" Pricing

Notlobgp14 replied on 13/04/2019 20:33

Notlobgp14

Posted on 13/04/2019 20:33

We've recently returned from a Coast to Coast, Irish Sea to North Sea, trip; Blackpool to Scarborough. Both of the sites were lightly populated but it was High Season, £28.70 and £30.30 respectively per night Standard Pitch two adults. We thought this was excessive due to the Obvious lack of demand.

I downloaded the Prices Leaflet, a new introduction this year. This made for Interesting reading. Headline From prices for Pitch plus one, for example Borrowdale £10.10, we'll visit then; but that applies for One Day Only, 3rd Nov. The next higher price is only £1.20 more, so why bother Fiddling one day cheaper? There are 44 dates available at £11.30, shouldn't that be the Headline?

What's going on with this club of ours? I've given just the one example, but more similar can be found. I wonder what the Objective was in such pricing? Some answers from the Hierarchy would be good.

6 people like this

173 replies

Tammygirl replied on 13/04/2019 23:14

Member

Tammygirl

Motorhomer from Perthshire

Posted on 13/04/2019 23:14

The OP is correct though in as much as the price stated in many cases is only available for 1 or 2 nights in the year. For many sites that is the first and last night.

A pretty despicable way to treat members.

I also noticed that next year the per person price has gone down by a few pence but the pitch price has gone up by much more.

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replied on 13/04/2019 23:16

Posted on 13/04/2019 23:16

the price stated in many cases is only available for 1 or 2 nights in the year

I suspect that the lowest price often is Tammy

EmilysDad replied on 13/04/2019 23:26

Member

EmilysDad

Caravanner

Posted on 13/04/2019 22:56 by

It did which was not really the lowest 'from price' was it

Posted on 13/04/2019 23:26

No .. but most wouldn't be paying the lowest price from ..... they'd be paying 2 plus pitch .. wouldn't they

1 person likes this

replied on 13/04/2019 23:30

Posted on 13/04/2019 23:30

Then they would not be paying the lowest price as you say. Although the lowest price is the one that is correctly given.

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Justus2 replied on 14/04/2019 07:22

Member

Justus2

Motorhomer from North Yorkshire

Posted on 14/04/2019 07:22

I'm not actually sure that I've previously noticed this "prices from headline banner price". That just shows how well it has worked (or not) as a promotional ploy. With this club I always look at the menu of dates and prices on each sites page, and add up the pitch and two adults to see what it will be during our intended stay. Once I know what the price is, I either book it or look elsewhere. Similar method applies to all the sites we have ever booked, that way we never feel that we have been misled or are surprised when we get there.

replied on 14/04/2019 07:33

Posted on 14/04/2019 07:33

I think most would do the same with any such details from any site. I suppose that there are some that use a CL where on the club site it is advertise as from £12 a night and get upset when they arrive to find that the owner asks £17 for the BH nights rather than check with the owner when booking.

cyberyacht replied on 14/04/2019 07:52

Member

cyberyacht

Motorhomer from Hampshire

Posted on 14/04/2019 07:52

The club is now run by the 'bean counters' and it is a tactic to obfuscate the real price increases.

6 people like this

replied on 14/04/2019 07:55

Posted on 14/04/2019 07:55

Do you really believe that 'the bean counters' are stupid enough to think that folk will not look to the bottom line CY

replied on 14/04/2019 08:12

Posted on 14/04/2019 07:55 by

Do you really believe that 'the bean counters' are stupid enough to think that folk will not look to the bottom line CY

Posted on 14/04/2019 08:12

The user and all related content has been Deleted User

replied on 14/04/2019 08:19

Posted on 14/04/2019 08:19

I agree that, if out in the public domain it might cause somebody to consider a site. I doubt that most would see a price advertised as from £14 a night as a reason to book if they were getting prices of £35 a night on further investigation unless they considered it to still be of value. It might be attract interest but it is not a deal closer

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