Slight of Hand "Head Line" Pricing

Notlobgp14 replied on 13/04/2019 20:33

Posted on 13/04/2019 20:33

We've recently returned from a Coast to Coast, Irish Sea to North Sea, trip; Blackpool to Scarborough.  Both of the sites were lightly populated but it was High Season, £28.70 and £30.30 respectively per night Standard Pitch two adults.  We thought this was excessive due to the Obvious lack of demand.

I downloaded the Prices Leaflet, a new introduction this year.  This made for Interesting reading.  Headline From prices for Pitch plus one, for example Borrowdale £10.10, we'll visit then; but that applies for One Day Only, 3rd Nov.  The next higher price is only £1.20 more, so why bother Fiddling one day cheaper?  There are 44 dates available at £11.30, shouldn't that be the Headline?

What's going on with this club of ours?  I've given just the one example, but more similar can be found.  I wonder what the Objective was in such pricing?  Some answers from the Hierarchy would be good.

Notlobgp14 replied on 14/04/2019 10:39

Posted on 14/04/2019 10:39

"With this club I always look at the menu of dates and prices on each sites page, and add up the pitch and two adults to see what it will be during our intended stay."  Quote from justus2

It looks like you haven't noticed the other Slight of Hand?  The prices have been removed from the "Book" To view prices a Leaflet needs to be downloaded, or I believe one can be requested from HQ.

My post was mainly about these tactics of Confusion.  Who, at HQ, dreams these things up?  The Club must move with the times, but what's the Ultimate Aim of all this Marketing guff?

replied on 14/04/2019 10:44

Posted on 14/04/2019 10:44

It looks like you haven't noticed the other Slight of Hand?  The prices have been removed from the "Book" To view prices a Leaflet needs to be downloaded, or I believe one can be requested from HQ.

Well this makes sense to me as the books were doubtless sent to print before the latest price update, and prices will likely change twice and at least once more before the next issues. I think that an updated price supplement was available at end of february, free on request.

 

Navigateur replied on 14/04/2019 13:21

Posted on 14/04/2019 13:21

 I for one don't miss the prices not being in the directory. The overarching factor in my choice of site is its location. Then I consider available sites, from Clubs and otherwise, and the facilities on offer. Thirdly, comes comparing prices.

As an example, I could be considering the Club site at Troutbeck Head, but would also be considering the commercial site close by. Since the latter has views across the loch from every pitch, and four bathrooms (that contain an actual bath) the decision could well be made before I even look at price.

harryb replied on 14/04/2019 14:53

Posted on 14/04/2019 14:53

Why did the club change from the per night for 2 in the 2017 book to the from price in 2019. In my opinion it can be for no other reason than, as CY says, to disguise the soaring cost of club sites that is receiving so much complaint from members.

 The from £7.10 price that has been mentioned if for Stamford and has been noted to be for one night only at the end of the season. In the last handbook the same site was stated as from £11.90 for 2 adults and spanned a lot more dates than the one in this years book. Clearly a lot more noteworthy to members. 

What is the precentage of solo bookings to that of the two adult bookings? That is what matters and no doubt the latter will be the larger so why disguise the price for that particular type of booking. That type of member is where the true price should be aimed at.

So lets look at another unfair price structure and this does affect solo members. "Tour For Less" sites. Now these 11 sites do state price for 2 adults and also + 4 children. Price, £15, wow! that does look cheap and I agree it is. However, how much for 1 adult. Still £15, now that can't be right. So look into the price structure. 2 Adults @ £4.50 each and pitch fee of £6.00 and that gives the £15 per night. Now the price for 1 adult is still £4.50 but the pitch fee suddenly increases to £10.50 which still equals to the £15 stated but a pitch is a pitch same car, same caravan, same awning. so suddenly in this price band the from price penalises the solo caravanner.

The pricing structure of club sites is absurdly mind boggling and in the latter case unfair. It would not be that difficult to simplify the whole system, would it?

brue replied on 14/04/2019 15:04

Posted on 14/04/2019 15:04

That sounds a bit discriminatory towards solo travellers, I think it would have been better to have put the basic pitch ehu price on rather than the non ehu price but that's all. However it's a difficult one and the club needs to start somewhere.

brue replied on 14/04/2019 15:11

Posted on 14/04/2019 15:11

Incidentally the pitch fees on the £15 all in sites reduces to £6 on non ehu pitches (I think?) wink

replied on 14/04/2019 15:14

Posted on 14/04/2019 15:14

Are not the 'Tour for Less' sites all non facility and always been around that mark? 

brue replied on 14/04/2019 15:18

Posted on 14/04/2019 15:18

I can remember when they cost a lot ess but yes they are all non facility but some have non ehu pitches and there is a further reduction. CAMC just seems to have a vast pricing structure!

moulesy replied on 14/04/2019 15:28

Posted on 14/04/2019 15:28

I'm starting to think I must be missing out on some of the excitement others experience when booking sites. I choose where I want to go, look at suitable sites, input dates and then make a decision about whether to book or not. But in future I'm going to spend hours, even days maybe, poring over price lists with my calculator to establish what, up to now, has taken me less than a couple of minutes to decide. laughing

harryb replied on 14/04/2019 17:03

Posted on 14/04/2019 15:11 by brue

Incidentally the pitch fees on the £15 all in sites reduces to £6 on non ehu pitches (I think?) wink

Posted on 14/04/2019 17:03

Yes, that's right but that has now dropped back to the 1 adult scenario. The same adult wanting electric will pay £15. so that's £9 for ehu

The mind boggles yet again.

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