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We will be going over there in August and have booked our first site then we will decided where to go and just turn up sites and see what’s available.  

For your ‘peace of mind’ why not book your first and last site and chance the rest

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I would imagine it may well depend on the popularity of the area selected. If you should choose the 'road less travelled', booking may be less of an issue.

Thanks for the advice, much appreciated. 

If you do decide not to book, try to arrive at your intended site by mid afternoon, the Scandinavian tourers often arrive after 6, so you would have a better chance of getting a pitch.

I would endorse KjellNN's advice.  We always try to arrive at a site in afternoon and have had no problems.  However, we do normally travel out of peak season.  Booking first and last sites and then phoning ahead is sound advice and retains some of the freedom to move when you wish to that we enjoy with our hobby.

The OP said "late July for three weeks"  and that's very different from off peak touring. Definitely phone ahead the day before.

We rarely book any sites but that is because we go in the lower season when it is unlikely that we won’t get a pitch.

Last year we stayed on a site in the Vendee in August and booked the whole stay almost a year  before as there was no chance of one had we just turned up and as we were with five grandchildren that was not an option.

As you will be in peak season, European countries seem to start school holidays sooner than we do in the UK,I would at least look at sites that you think will be viable and their booking options.

 

The Dutch love caravanning and you'll be there slap bang in the middle of the school break. I definitely wouldn't bank on just turning up. Either book for those sites you definitely want to go to or as others have advised just ring before moving or use the web to check availability. 

Be aware that quite a few Dutch sites ask you to leave your car in a car park away from the caravan. We've done it numerous times. It's an inconvenience to be sure but not a deal breaker. 

Enjoy your holiday.