A Great British manufacturing success story
There are a total of more than one million leisure vehicles owned in the UK, many leisure vehicle owners regularly stay on Caravan Club sites and The Club reports bookings are up by 14% already this year.
Undertaken by The Caravan Club, the UK’s largest ever leisure vehicle survey compiles over 40,000 responses from caravan and motorhome owners (taking an estimated total of 20,000 hours to complete); it takes an in-depth look at their vehicles, the manufacturers that dominate the market, satisfaction levels and future innovations.
An unsung hero of the UK manufacturing and leisure industry with manufacturing and holiday spend worth in excess of £6bn to the UK economy, the sector employs over 130,000 people and is currently going from strength to strength with no sign of slowing down. The study findings coincide with the 2016 Caravan and Motorhome Show in Manchester (21-24 January 2016), which draws over 30,000 visitors annually.
The survey shows the bulk of the caravan market ownership to be dominated (75% of the total market) by just six brands from five UK manufacturers – Bailey, Coachman, Elddis, Lunar, Sterling and Swift, with only one European manufacturer in the top 12 – Adria.
While there are more players in motorhome manufacture (15 brands from 10 manufacturers represent 75% of the market), UK manufacturing still dominates with the top five being Auto-Sleepers, Auto-Trail, Autocruise, Elddis and Swift.
Once bitten by the leisure vehicle bug, fans are in for the long-term and keen to keep up with the latest models and trends. Over half (52%) of existing leisure vehicle owners predict they will be upgrading their caravans and motorhomes within 2-3 years, with 51% anticipating spending between £10-20,000.
What’s more, the quality of caravans and motorhomes is improving and the survey shows satisfaction with UK-manufactured vehicles has increased. Since 2011 there has been a noticeable uplift across industry standards with new construction methods having a positive impact on customer satisfaction.
A staggering 89% of caravan owners and 91% of motorhome owners are happy with their vehicles – excellent news and something manufacturers and retailers should be really proud of. The survey reflects the popularity of caravanning in the UK, with more enthusiasts taking-up the pastime.
Nick Lomas, Director General, The Caravan Club commented: “The leisure vehicle industry represents a real Great British manufacturing story, one we should be proud of. The 2016 holiday season is already off to a great start with a significant increase in Caravan Club site bookings already.”
External Communications and Sponsorship Manager
The Caravan Club
01342 336 797 / 07771 834443
Notes to editor
Champions of the great outdoors, The Caravan Club represents the interests of over one million caravanners, motorhomers and trailer tent owners across the UK.
The Caravan Club offers its members over 200 Club Sites and 2,500 privately owned places to stay, and provides all members with expert advice, overseas travel services, financial services and exclusive member offers and discounts.