All eyes on the South West


For British holidaymakers planning their spring and summer 2016 staycations, the South West has proved the most popular with an overall growth of 12 per cent year on year following The Caravan Club’s peak booking day for 2016 UK holidays last week.

With Poldark season two and the hotly anticipated BBC adaptation of Agatha Christie’s And Then There Were None premiering over the next few months, and both filmed in the South West, holidaymakers are heading to the region to explore the dramatic coastline that takes centre stage in these popular TV shows. As a result, The Caravan Club sites in the region are continuing to perform well with a growth of 42 per cent to Cornwall’s Looe Caravan Club Site and 41 per cent year on year to Devon’s Putts Corner and Steamer Quay Caravan Club Sites.

Despite the recent flooding in Cumbria, a number of The Caravan Club sites in the county have also seen an increase in bookings year on year. With a 26 per cent growth in bookings to Dockray Meadow Caravan Club Site, and 17 per cent at Kendal Caravan Club Site reported, it seems that Brits are rallying behind the region in support of local tourism by planning to enjoy the breath-taking beauty of The Lakes in 2016.

The UK’s largest touring organisation, The Caravan Club, has reported an overall 14 per cent increase in bookings year on year on its first day of UK-wide 2016 bookings, demonstrating that the UK staycation shows no sign of waning when compared to European and long-haul sunshine getaways.

Nick Lomas, Director General, The Caravan Club commented:

“We all know how great it is to be outside enjoying the UK countryside and coastline during the spring and summer months and it’s encouraging to see our members continuing to champion the staycation in 2016. With the devastating floods in Cumbria it’s reassuring to see Brits rallying behind the region and returning to The Lakes to support local tourism in its time of need. The surge in popularity of ‘TV inspired tourism’ over recent years is also fascinating and with such beautiful scenery depicted in these shows it’s no wonder that we’re all keen to experience it first-hand.”

Champions of the great outdoors, The Caravan Club has 30,000 pitches available each night – that’s 18 million a year equating to more ‘beds’ than a major hotel chain.

Contact information

Kelly Adams
Kate O’Brien
Katie Wright
Siren Communications
0207 759 1150

Nikki Nichol
External Communications and Sponsorship Manager
The Caravan Club
01342 336 797 / 07771 834443

Notes to editor

Champions of the great outdoors, The Caravan Club represents the interests of over one million caravanners, motorhomers and trailer tent owners across the UK.

The Caravan Club offers its members over 200 Club Sites and 2,500 privately owned places to stay, and provides all members with expert advice, overseas travel services, financial services and exclusive member offers and discounts.

Press team contacts

Contact our press team - they're happy to help with any media enquiries.

Nikki Nichol
External Comms & Sponsorship Manager

01342 336 797
07771 834 443

For press information and imagery, please contact Molly Downes, Zoe Poulton or Helen Coop at Four Travel:

0203 697 4200 

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