As a Club we don't generally use 'secret campers' or 'mystery shoppers' for the campsites network as we have so much constructive feedback from members that helps us shape each part of the Club moving forward.
We gather member feedback in a variety of ways, on an ongoing basis - for UK Sites, Experience Freedom, Overseas travel services, Cover & Insurance and the Club website experience we ask members to complete an insights survey. We normally ask our newer members to also complete a 'New Member' insights survey based on their first experiences with the Club.
We also use a mix of research surveys, complaints and compliments received, correspondence into the Club Magazine and of course our frontline staff in the contact centre (who are mystery shopped) or on our campsites, plus published ratings and reviews (Trustpilot) and our social media channels (Club Together, Facebook, Twitter and Instagram). In addition to this plethora of member insights and feedback we send out a post-stay survey, inviting all of our guests to tell us about their experiences on the UK campsite network.
This year have already had over 60,000 replies. Each month, our teams review these reports by campsite to identify areas for improvement and also to recognise those members of staff who have delivered fantastic customer service to our members and guests.
Question by Laura Johnston