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VisitBritain: Invite friends and relatives to take holidays in the UK

Published: 11 January 2012

People throughout the country are being encouraged to invite friends and family from overseas to enjoy holidays in the UK, as part of a new VisitBritain campaign.

The organisation is running its marketing drive under the slogan Share Your GREAT Britain, which includes a number of interactive tools that may inspire people to travel to these shores.

Among them is the 10 GREAT Reasons app on VisitBritain's LoveUK Facebook page, as well as a personalised postcard that can be downloaded and set to potential visitors.

Chief executive of VisitBritain Sandie Dawe commented: "2012 is the year to be in Britain - with a raft of new festivals, exhibitions and events marking the Diamond Jubilee, celebrations of Shakespeare and Dickens and the hosting of the Olympic Games."

Figures from the group show that as many as one in four trips to the UK last year were made by visiting friends and relatives.