Job Title: Site Manager
Responsible to: Regional Manager

Purpose of the Job: To manage the site and site staff, to ensure adherence to health and safety, commercial viability and ensure that a high quality experience is provided to our members.

Key Tasks/Accountabilities:

  • To manage a safe, effective and efficient site and operation, participating fully in all necessary tasks on site, including grounds work, cleaning and office duties
  • To manage the site budget and be responsible for growing site revenue by detailing proposals around increasing member occupancy and achieving cost savings
  • To be responsible for adherence to site health, safety and compliance ensuring that all company policies and procedures are implemented and understood by all site staff
  • To maintain the site and equipment to ensure compliance with legal obligations and the Club’s policies and procedures
  • To develop, lead and coach Assistant Site Managers, Facilities Staff and Relief Staff using 1-1s, appraisals and team meetings to share best practice, ensuring leadership behaviours are instilled and capability is built within teams
  • To recruit and manage staff in line with the Club’s policies and procedures
  • To provide high levels of customer service in accordance with the Club's standards and procedures to meet members’ expectations and enhance member and non-member experience, using available data resources to develop plans and measure success
  • To take ownership for financial decision making by adhering to annual budgets and managing expenditure in order to achieve your profit targets
  • To manage all aspects of the site, regularly reporting back to the Regional Manager regarding any on site issues and opportunities, compiling reports and recommendations on where improvements and solutions can be made
  • To develop and maintain good working relationships with local businesses and the community, in order to increase publicity for the site and increase revenue, in particular for alternative accommodation, bars, restaurants and shops on site
  • To maintain effective working relationships with colleagues to promote a positive working environment, both at Head Office and throughout the Sites Network
  • To undertake all training required for the role, including refresher, pre-season, first aid, people management, health and safety training, and any other training identified
  • To ensure continued compliance with the Club’s policies and procedures
  • To maintain accurate computerised and written records
  • To undertake any other tasks required for the role as requested by the Regional Manager

Person Specification

Essential Skills and Experience Required:


Education / Qualifications 


  • GCSE grade A-C or equivalent/higher in Maths & English


  • Relevant business qualification around NVQ level 4 or above
  • Hospitality qualification
  • IOSH Certificate or equivalent formal safety qualification



  • 3 years in senior manager role
  • 3-5 years in a customer service environment
  • Proven history of managing seasonal workforces
  • Proven history of resolving conflict
  • Proven experience of people management, development and engagement
  • Proven experience of providing solutions
  • Proven experience of engaging with local businesses and/or local community to generate revenue
  • 3 years of profit and loss management with on-target delivery
  • 3 years management of health and safety within a hospitality, leisure or retail environment


  • Experience of working in a manager position on a caravan site or holiday park
  • Experience of staying on a variety of Club sites

Technical knowledge


  • Understands relevant industry and health & safety legislation
  • Ability to use heavy machinery, including lawn mower, hedge cutter, leaf blower and strimmer, after provided training
  • Understands/track record of commercial aspects of managing a leisure site
  • Understands principles of quality standards, e.g. continuous improvement and internal audit
  • Demonstrates collaborative working with other departments within an organisation
  • Understands how to train and develop staff


  • Experience of professionally using machinery for site maintenance

Skills and Behaviours


  • Can demonstrate leadership skills & styles
  • Can deal with conflict and negotiate desired outcomes 
  • Can demonstrate excellent team working skills
  • Analytical and has techniques for identifying and solving problems
  • Highly numerate and literate, both in verbal and written forms
  • Confident and credible communicator 
  • IT Proficient
  • Competent in data analysis 
  • Effective time manager and self-organiser
  • Results and people-oriented


  • Experience of using Google Suite



  • Full UK driving licence
  • Able to work days, evenings and weekends on a rota and be on call overnight for emergencies 
  • (If living off site) Located 60 minutes or less travel time from site