Nec show Feb 2022

I would think with the still not sure covid situation   they will not be the only ones  now that one big company has withdrawn

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If the person who produced that statement is an example of those employed by Swift, with all it's errors, them it's a good reason not to consider one of their products anyway.

If demand is as high as has been suggested, why go to the expense of exhibiting vans that have delivery dates so far in the future?

Any dealers that are on. The stands of most manufacturer's have to pay for the "privalage"

I am not at all surprised. The cost of a stand (stands) is massive, and way beyond any revenue likely to directly result. The commitment to the cost arises at the time of booking the hall space, and the risk of whether the show would actually happen rests with the company paying. Getting staff, direct employees and dealer employees to attend a show away from home including hotel life must be very difficult with the present virus ebbing and flowing. Getting contractors to provide stands and infrastructure would be a big risk for the same reasons. The companies are struggling to manufacture enough product for their order books.

I certainly wouldn't want to be there for a week, and even more certainly wouldn't want to invest my money on such a dodgy investment.

 

It's a pity about Swift.  Not really sure how it all fits together, but I guess there could be independent caravan retailers who may possibly be able to exhibit Swift leisure vehicles.  I enjoy going to the NEC shows.  Things have been difficult this last few years, with the impact of the pandemic.... Hope this is not the beginning of the end of such shows....

David

The problem with the big shows is that they cost ridiculous amounts of money and are bound up in restrictive practices which add more expense. The marketing budgets of leisure industry companies are very small compared to the extravagance of the motor industry for example, and caravans / motor caravans need huge stands. The dealers sell a few vehicles, but the manufacturers don't, and so probably see no return on the cost. In the present environment, no one really needs to sell anything, so spending funds they haven't got, and staffing exhibitions would not happen.

In my opinion, because of Europe's obsession with stopping the use of ICE vehicles, the days are numbered now for touring caravans in particular, and I would expect to see very little investment in that sector. Touring Caravan makers have all diversified into other sectors of the industry. Small motor caravans (Campervans) may survive on a limited scale as EV's.

February's show in Glasgow is off altogether, not sure if that's down to Covid or not but I wouldn't fancy going to a show just now anyway given the current figures. 

I would think most dealers are getting enough business just now its just that they can't get the vans to fill the orders.

 Not just the Big van dealers though,  there are many of the smaller traders scattered round the walls of up to five (5) halls at the N E C and I'm sure they do enough trade to keep the company name in the minds of us 'floor walking ' viewers and some-time spenders.

{Even a certain North Wales cheese company for one    }