Proportion of Serviced v Standard Pitches

On this forum the subject of whether there are not enough or too many serviced pitches has been discussed from time to time. We have recently stayed at the new Club site Cayton Village near Scarborough. Nice site and from a motorhome perspective it has good access to public transport. However what surprised me was the fact that the site only seemed about half full over the weekend and I wondered if this was a result of the site having a majority of serviced pitches, 190 out of about 270 pitches in total and people not being willing to pay the extra £3.90 a night? I suspect when the Club refurbish the the site the number of serviced pitches will be considerably reduced as in general the current ones don't meet the Clubs spacing requirements. The reason we had  a serviced pitch was that we wanted a hardstanding and with only 29 standard hardstanding on the site we didn't want to risk it! 

David