A Celebration of Touring at The Chelsea Flower Show

This story happened on: 03/04/2012

The Caravan Club has named 2012 'A Celebration of Touring' in order to celebrate caravanning and motorhoming and the joys and benefits that it brings to hundreds of thousands of people across the country.

As part of the celebrations The Club is very pleased to be working with garden designer, Jo Thompson, on a 'Staycation' inspired garden called 'A Celebration of Caravanning' at this year's RHS Chelsea Flower Show. The garden will promote the benefits of holidaying in the UK and will highlight the enjoyment of touring to a wider audience, promoting both the pleasures of caravanning and The Caravan Club, to the thousands of visitors that will be attending the show between 22 -26 May 2012.

Lawrence Bate, Director of Marketing for The Caravan Club, says, "Caravanning is a very British pursuit, and what better year than 2012 to fly the flag for touring and enjoying England. 2012 will see many visitors to the UK and a caravan or motorhome is a viable accommodation option, which is both flexible and affordable."

He continues; "The Club already represents over a million members who recognise the positive aspects of touring but The Club hopes that by supporting this garden more people will gain insight into this wonderful leisure pursuit."

Taking part in such a high profile event will also give The Caravan Club a great opportunity to talk to the national media about the thousands of beautiful gardens across the British Isles, many of which have Club sites nearby. I, for one, am very excited about The Club having such a fantastic presence at such a prestigious and respected event, especially with an extremely talented designer (who has a personal passion for caravans) representing The Club's interest. I'm sure it will hugely benefit The Club as a whole and I can't wait to find out how the garden does at the show and view the end result.

About Jo

Jo started her career in garden design in 2005. She is recognised for her unique planting design skills and has been named as one of the 10 rising stars in garden design by House and Garden magazine. She is also a visiting tutor at the London College of Garden Design.

Jo's no stranger to the Chelsea Flower Show. In 2010 Jo was awarded a gold medal and Best Urban Garden in show for her 'Unexpected Gardener', a courtyard garden for the charity Thrive, and, with her love of caravans, she is the perfect designer to be representing the Club at the Chelsea Flower Show.

About our Garden

The Caravan Club's 'Celebration of Caravanning' garden combines the latest colours and planting trends with a practical and useable space. It takes inspiration from a bygone era, of nostalgic family caravanning holidays, a very British past time. This is the first time that a caravan has appeared at the Chelsea Flower show, and The Caravan Club want people to see caravans and caravanning in a different light.

A liberal use of pink and cream roses and peonies soften a fairly geometric and simple layout which is based around a vintage caravan at the far end of the garden.

"This garden was always intended to be a real garden," Jo says. "A place that people could identify with, recreate at home, a space that you might find at the bottom of your own garden. I hope people find it welcoming with familiar and traditional plants arranged in a fresh way."

Working with UK craftsmen, Jo's designs for a water rill, to cool bottles of English sparkling wine, oak benches and a dog kennel echoing the shape of the 1950's caravan are important British-made details in the garden. As are the cut flowers grown on a smallholding in Somerset which will decorate the interior of the caravan.

I am pleased to announce Jo has agreed to give us regular updates on Club Together, allowing us to follow the progress of The Caravan Club garden. Jo will also be giving us some helpful hints and tips on what we should be doing in our own gardens, invaluable advice from a top designer exclusive to Club Together.

Photos shown are of The Caravan Club garden design and Jo out and about caravanning.

jan commented on 05/04/2012 22:22

Commented on 05/04/2012 22:22

i am flabergasted  at what cost to the caravan club and will the outlay of this  be published will members get free or reduced tickets not that with fuel/pitch costs redundacys and the financial situations many would be able to afford a trip to show .finally who decides how moey is spent i can not recall voting to sponcer such an expensive show

PRO commented on 07/04/2012 11:34

Commented on 07/04/2012 11:34

I agree with Jan, although I'm not surprised that yet another chunk of Member's subscriptions is being wasted by the Marketing Department. They have a rare talent for spending other people's money. After I changed my 'van insurance away from the Club (after 25 years), they bombarded me with Junk Mail shots for several months trying to "advise me" on the value of CC insurance. Scrapping this Department would save member's funds to the tune of several million pounds and the sooner, the better.

Disco2003 commented on 09/04/2012 22:43

Commented on 09/04/2012 22:43

This seems to be yet another elitist venture just like the Ball. Perhaps under the freedom of information act we can find out how much this event is costing us the Members. No doubt there will be all sort of junketing going on there with Committee and Management members and partners getting tickets and reception invites. The world that the Management and those that direct the direction of the club seem to inhabit seems to be miles away from the majority of ordinary members.

Another big waste of money to what result? Floods of new members to swell our coffers or invites to the few to other such events

Dave

volvoman9 commented on 10/04/2012 10:20

Commented on 10/04/2012 10:20

PS just checked, Day tickets only £49 each, what a bargain, wonder how many tickets the CC get?

Dave

I dont know but i doubt the likes of you or i will ever see them.

peter.

Firedragon commented on 10/04/2012 11:13

Commented on 10/04/2012 11:13

what a lot of moaners !!!  Some of us love chelsea AND gardening, I would have been more pleased if they had actually found a caravanner to design it though (sorry Jo !) I would adore to have a vintage caravan as a feature in my garden but I would need a crane to get it in ! Ours takes up a lot of the front drive and I do have a screen of globe buddleas on one side to make it less obvious though. Yes the tickets are expensive but my husband paid a hell of a lot more for a ticket to the Open !!! 

Alison

Firedragon commented on 12/04/2012 12:41

Commented on 12/04/2012 12:41

I confess to being disappointed by this design, I hoped it would have more realistic tips for us who keep our caravans at home, but this is nothing more than a caravan used as an alternative to a summerhouse, a semi permanent structure in a garden. It promotes "staycations" as "stay at home" not tour in this country, I know times are hard but this seems a defeatist attitude !

Alison

Dave commented on 13/04/2012 16:39

Commented on 13/04/2012 16:39

I agree Firedragon, the design does come off as being a playhouse in the garden rather than a tourer.  I cannot see how this is promoting our pastime to the masses who attend Chelsea.

Sorry Lawrence (Bates) don't see how this " flies the flag for touring and enjoying England". Or how "many visitors to the UK will see a caravan or motorhome is a viable accommodation option, which is both flexible and affordable". 

Fisherman commented on 20/04/2012 14:52

Commented on 20/04/2012 14:52

Agree with the members comments. HO seems to be creating an empire but at the expense of the core aims of the club. We see waste on this,new flashy packs etc., but on opening day the ceiling in the toilets at Grassington had fallen in. Get your priorities right in these hard times.

Woman sitting in camping chair by Wastwater in the Lake District with her two dogs and picnic blanket

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