Caravan and Motorhome Club to Inspire Adventure with Arctic Journey


The report reveals the growth in touring holidays is backed by consumer appetite for new destinations and experiences. Consumer research identified that 75 per cent of people interested in touring would like to holiday in the UK, but a third said they’d be interested in a motorhome or caravan holiday in Europe, 16 per cent in North America, 10 per cent in Australasia and 5 per cent in Asia. Almost one in ten said they’d be interested in a multi-country trip (e.g. across Europe or Africa) and 18 per cent said they’d just like to head off on an adventure with no fixed destination!

The Caravan and Motorhome Club has responded to that adventurous intent and announced plans to inspire more people to consider touring holidays by taking part in an arctic adventure this spring when two caravans, a campervan and a motorhome will visit 12 countries in 16 days.

The 5,000 mile Arctic Adventure, in conjunction with Bailey of Bristol, will leave the UK on 2 March and will visit countries such as Belgium, Germany, Poland, Lithuania, Estonia, Finland, Sweden, Denmark and Holland before returning back to the UK on 17 March. The journey will take in some of Europe’s most iconic locations including the Brandenburg Gate in Berlin, the official home town of Santa Claus at Rovaniemi in Finland, and the Oresund Bridge linking Sweden to Denmark.

“Adventurous road trips by caravan or motorhome are really common in countries like USA, Canada and Australia,” said Harvey Alexander director of marketing at the Caravan and Motorhome Club, “Our Arctic Adventure will help to showcase what incredible road trip adventures are also on our own doorstep. We want to inspire future generations of new touring holidaymakers, and Club members, to get out and start their own adventures, whether they travel for 10 miles, 100 miles or a thousand miles.”Taking part in the Arctic Challenge is author and camper van adventurer Martin Dorey, who presented the popular BBC2 TV series One Man and His Campervan. Martin said: “Camper vanning gets us off the sofa and out of the house and instantly enjoying an adventure, even if all you do is drive to the coast. And while the freedoms you get to enjoy on this type of holiday might be small to some, to others, me included, they are very real. So I’ll take your evening in front of the telly and raise you with one glorious night under the stars, staring into a fire, telling stories and laughing while the kids have the time of their lives.
I am sure that the Arctic Adventure will inspire lots of people to pack their bags and hit the road – wherever that may be – on a fabulous touring holiday adventure. Then, I hope, they will be able to discover for themselves the freedoms we cherish so much.”

The Caravan and Motorhome Club, formerly The Caravan Club, is Europe’s biggest touring organisation representing more than one million caravan, motorhome and trailer-tent users. The Club operates the largest privately owned network of quality sites in the UK offering a choice of some 3,000 destinations together with European and worldwide holidays. The Caravan and Motorhome Arctic Adventure can be followed in social media using #CAMCpioneer and #arcticadventure hashtags.

For more information please visit


Champions of the great outdoors, the Caravan and Motorhome Club represents the interests of over one million caravanners,motorhomers and trailer tent owners across the UK.

Caravan and Motorhome Club membership is just £49 per year and provides members with access to over 200 Club sites and 2,500 privately owned places to stay in the UK. It also offers a choice of close to 300 sites across Europe including France, Spain and Germany amongst other destinations. All members can take advantage of expert advice, overseas travel services, insurance services and exclusive member offers and discounts. There is no membership requirement for campers who want to pitch up at over 40 Caravan and Motorhome Club sites.

For further information about becoming a member of the Caravan and Motorhome Club please visit or call 01342 318 813.


Media enquiries

Nikki Nichol, external communications and sponsorship manager at The Caravan and Motorhome Club on 01342 336 797 / 07771 834 443 or email

Debbie Hindle and Helen Coop Four Travel on 0203 697 4200 or mobiles 07584 473202 or 07841 672394 or email,

Notes to editor

Statistics source: Caravan and Motorhome Club Inspiring Adventure Report. Growth forecast predictions created by the Centre for Economics and Business Research and consumer research of 2000 people undertaken by OnePoll for the Caravan and Motorhome Club.

The Bailey of Bristol website has full details of all its leisure vehicles, Alu-Tech construction and retailers, as well as latest news, videos, parts direct service and owners club: You can follow Bailey on Twitter (@BaileyofBristol) and Instagram (@BaileyofBristol).

The journey ahead

March Route Miles
Thursday 2 March Millbrook to Brugge (Belgium) 237
Friday 3 March  Brugge to Berlin (Germany) 503
Saturday 4 March  Berlin to Lodz (Poland) 299
Sunday 5 March Lodz to Vilnius (Lithuania) 365
Monday 6 March 

Vilnius to Tallinn (Estonia)
Ferry to Helsinki (Finland)

Tuesday 7 March Helsinki to Kuopio (Finland) 243
Wednesday 8 March

Kuopio to Ranua (Finland) 

Thursday 9 March  Ranua to Ivalo (Finland)
via Arctic Circle crossing
Friday 10 March  IVALO (Finland)  
Saturday 11 March  IVALO (Finland)  
Sunday 12 March  Ivalo to Kukkola (Sweden) 262
Monday 13 March Kukkola to Sundsvall (Sweden) 411
Tuesday 14 March  Sundsvall to Gothenburg (Sweden) 448
Wednesday 15 March  Gothenburg to Copenhagen (Denmark) 385
Thursday 16 March 

Copenhagen to Hook of Holland (Holland) 
Overnight ferry

Friday 17 March  Harwich to Millbrook (UK) 94

Press team contacts

Contact our press team - they're happy to help with any media enquiries.

Nikki Nichol
External Comms & Sponsorship Manager

07771 834 443 - Please note, this number is for journalists/media enquiries only and they will not be able to assist with general member enquiries. For member enquiries, visit our Contact Us page.

For press information and imagery, please contact Zoe Poulton or Helen Coop at Four Travel:

0203 697 4200 

For general enquiries, please contact us on: