Loyalty not rewarded

OrionCalls replied on 23/10/2020 13:32

OrionCalls

Posted on 23/10/2020 13:32

The caravan and Motorhome Club does not appear to value the Loyalty of Members.

I have been a member of the Caravan Club for a number of years and have never hesitated in renewing my membership.

My 12 monthly subscription is due again at the beginning of next month and I had intended to renew again but was very disappointed to see that they are, at the moment, offering new members a voucher for their first night on site. This is despite, I believe, a record numbers of new members joining the CAMC this year. Surely they should be rewarding their current members ?

There are repeated complaints that insurance companies, internet providers etc. do not treat Loyalty like Royalty and perhaps the actual individual cost is not so great but I will not be renewing my membership until I intend to use a CAMC site or a CL again.

12 people like this

149 replies

DavidKlyne replied on 25/10/2020 09:49

Moderator

DavidKlyne

Motorhomer from Buckinghamshire

Posted on 25/10/2020 09:49

The name club in reality is just a quaint throwback to the former century when it meant something.

Having been a member for 40 years I don't see any appreciable difference in the Club I joined all those years ago. OK rather than book post I now book online and I rarely look at the Handbook preferring to research online. I would really like some concrete examples where you think the Club is different to what it was 40 years ago?

Rocky 2 buckets replied on 25/10/2020 10:19

Rocky 2 buckets

Posted on 25/10/2020 09:49 by DavidKlyne

The name club in reality is just a quaint throwback to the former century when it meant something.

Having been a member for 40 years I don't see any appreciable difference in the Club I joined all those years ago. OK rather than book post I now book online and I rarely look at the Handbook preferring to research online. I would really like some concrete examples where you think the Club is different to what it was 40 years ago?

Posted on 25/10/2020 10:19

I wasn’t posting about the C&MC per se but the word club as a stand alone institution. The word club truly was something in the last century, I remember being a guest at my father(& his brothers) club, being served food & drinks, they enthused greatly about clubs.

eurortraveller replied on 25/10/2020 10:27

Member

eurortraveller

from Cornwall

Posted on 25/10/2020 10:27

Quite a lot of other companies do reward me for loyalty.

Most supermarkets have all sorts of little rewards if I scan my regular customer card, M&S last month offered me a Sparks card with £5 off if I spent £40, Waitrose gives me a free newspaper. Tesco goes further and runs Clubcard boost giving triple face value of it's vouchers to use to cross the ChannelTunnel, Natwest gives me a credit of £3 a month in addition to free banking, Emirates Airways used to reward me with upgrades when I flew frequently with them. Booking.com has me as some sort of premium customer. The list could go on and on.

It's regular commercial practice to try to reward loyalty. I rather sympathise with the opening post in this thread.

3 people like this

Tinwheeler replied on 25/10/2020 10:29

Tinwheeler

Campervanner from Cornwall

Posted on 25/10/2020 09:49 by DavidKlyne

The name club in reality is just a quaint throwback to the former century when it meant something.

Having been a member for 40 years I don't see any appreciable difference in the Club I joined all those years ago. OK rather than book post I now book online and I rarely look at the Handbook preferring to research online. I would really like some concrete examples where you think the Club is different to what it was 40 years ago?

Posted on 25/10/2020 10:29

"Having been a member for 40 years I don't see any appreciable difference in the Club I joined all those years ago"

Many would say that's the root of everything they see as being wrong with the club today.

brue replied on 25/10/2020 10:37

Member

brue

Motorhomer

Posted on 25/10/2020 10:37

The meaning of the word "club" within the CAMC is defined in the articles of association.

I suppose you could have a Cricket or Football something or other but it usually means something to do with a common interest, in this case caravans etc.

You could look at the title of this forum, a group forms a club?

Tinwheeler replied on 25/10/2020 10:44

Tinwheeler

Campervanner from Cornwall

Posted on 25/10/2020 10:27 by eurortraveller

Quite a lot of other companies do reward me for loyalty.

Most supermarkets have all sorts of little rewards if I scan my regular customer card, M&S last month offered me a Sparks card with £5 off if I spent £40, Waitrose gives me a free newspaper. Tesco goes further and runs Clubcard boost giving triple face value of it's vouchers to use to cross the ChannelTunnel, Natwest gives me a credit of £3 a month in addition to free banking, Emirates Airways used to reward me with upgrades when I flew frequently with them. Booking.com has me as some sort of premium customer. The list could go on and on.

It's regular commercial practice to try to reward loyalty. I rather sympathise with the opening post in this thread.

Posted on 25/10/2020 10:44

Euro, surely you realise that those supermarket schemes in particular which they wrap up as loyalty rewards are actually data gathering and marketing exercises.

3 people like this

brue replied on 25/10/2020 11:11

Member

brue

Motorhomer

Posted on 25/10/2020 11:11

If you read up about customer loyalty there has to be confidence in what is being purchased and up to date technology...oops on the latter.

1 person likes this

Rocky 2 buckets replied on 25/10/2020 11:14

Rocky 2 buckets

Posted on 25/10/2020 10:37 by brue

The meaning of the word "club" within the CAMC is defined in the articles of association.

I suppose you could have a Cricket or Football something or other but it usually means something to do with a common interest, in this case caravans etc.

You could look at the title of this forum, a group forms a club?

Posted on 25/10/2020 11:14

Football ‘club’ is certainly re common interest it has nothing whatsoever to do with loyalty rewards some charge £thousands for a season ticket😱🤷🏻‍♂️

brue replied on 25/10/2020 12:08

Member

brue

Motorhomer

Posted on 25/10/2020 12:08

Yes, I suppose CAMC rewarded some with extra money when they spent a goodly amount on site vouchers this year. Those that didn't spend didn't get anything but neither did they lose anything.

DavidKlyne replied on 25/10/2020 12:08

Moderator

DavidKlyne

Motorhomer from Buckinghamshire

Posted on 25/10/2020 10:27 by eurortraveller

Quite a lot of other companies do reward me for loyalty.

Most supermarkets have all sorts of little rewards if I scan my regular customer card, M&S last month offered me a Sparks card with £5 off if I spent £40, Waitrose gives me a free newspaper. Tesco goes further and runs Clubcard boost giving triple face value of it's vouchers to use to cross the ChannelTunnel, Natwest gives me a credit of £3 a month in addition to free banking, Emirates Airways used to reward me with upgrades when I flew frequently with them. Booking.com has me as some sort of premium customer. The list could go on and on.

It's regular commercial practice to try to reward loyalty. I rather sympathise with the opening post in this thread.

Posted on 25/10/2020 12:08

All those organisations you mention have such schemes for several reasons. First and foremost is to retain you as a customer. I am not sure that directly relates to the CMC as they don't have the range of competitors that supermarkets for for example have. There is of course competition but it is not as concentrated as some of the organisations you mention. As mentioned loyalty schemes collect a lot of personal data which would otherwise be quite expensive to gather from elsewhere.

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