Have CAMC over priced some sites

Just stayed mid August on the Chatsworth site costing over £35 per night for two people  on a standard pitch. During the week there were many unused pitches and even at weekends there were several not taken. Very few children and those there seemed to be with grandparents. August has to be the busiest month and previously you had to book Chatsworth well in advance to  have any hope of getting a pitch. A very nice site with superb wardens but it would seemed getting far too expensive. Surely better to charge less and fill a site to maintain profit margins than overprice and have reduced members attending.