Caravan and Motorhome Club Celebrates Bronze Award in TIDE ENEI Benchmarking
09/09/2025
The Caravan and Motorhome Club is delighted to announce it has been awarded the Bronze Award in this year’s TIDE (Talent Inclusion & Diversity Evaluation) benchmarking by the Employers Network for Equality & Inclusion (ENEI).
This nationally recognised benchmarking process evaluates an organisation’s progress in creating diverse and inclusive workplaces. The Bronze Award highlights the Club’s commitment to embedding inclusive practices across its culture and operations.
Kerry Upton, Director of People and Culture at the Caravan and Motorhome Club, said:
“We are incredibly proud to have achieved the Bronze Award in this year’s TIDE benchmarking. It reflects our dedication to fostering a truly inclusive environment where everyone feels welcome and supported. Diversity and inclusion are central to who we are, and this recognition affirms that we’re making meaningful progress. We see this as an important milestone, not the destination, and we remain committed to continued improvement.”
As part of its long-term vision, the Club aims “to ensure everyone feels welcome to join and belong to our Club and to create an environment where Diversity and Inclusion is so ingrained in our culture that it is organic and part of the Club’s day to day life.”
This vision is supported by several key objectives:
- Attracting, developing, and retaining a diverse workforce and maintaining a culture of inclusion and belonging.
- Establishing greater understanding and open communication around diversity and inclusion.
- Communicating the Club’s commitment to inclusion with everyone who engages with its brand.
- Learning from and collaborating with external partners to drive progress.
- Tracking progress through benchmarking and data analysis, including participation in frameworks like TIDE.
The Club will continue to work closely with ENEI and other partners to advance its diversity and inclusion goals in the months and years ahead.
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About the Caravan and Motorhome Club
With over 1 million members and 118 years of experience, the Caravan and Motorhome Club is the UK’s No 1 touring club - as rated on TrustPilot - and helps its members get more from the great outdoors, whether glamping or touring.
- Membership: £66 per year
- Access to 2,700+ campsites across the UK and Europe
- Escorted tours in Europe, North America, Australasia & Africa
- Expert travel advice and member offers
- Visit UK holiday deals & offers to see the range of offers
Find out more or join:
www.camc.com | 01342 318 813
More Ways to Stay: Experience Freedom
Want to try glamping? Experience Freedom, from the Caravan and Motorhome Club, offers luxury stays in safari tents, glamping pods, yurts, motorhome hire, tent camping and more – across 10 beautiful UK locations. Open to both members and non-members, Experience Freedom combines comfort with the great outdoors. Operated by the Caravan and Motorhome Club, the brand benefits from decades of expertise in high-quality campsite management. Club members enjoy up to 20% off glamping stays for themselves and their guests.
Find out more or join:
www.experiencefreedom.co.uk | 01342 777533
Media Contacts:
Caravan and Motorhome Club - Nikki Nichol - nikki.nichol@camc.com | 07771 834443
Four Agency (Helen Coop, Manav Hartono, Eddie Eglington) - camc@four.agency