Pricing is a minefield

BertyMH replied on 13/02/2023 12:55

Posted on 13/02/2023 12:55

Comparing Club sites to CL sites from a pricing angle can be very misleading. Don't be fooled by the prices on the club site like I was. It looks like the club, or "massive holiday corporation," as I now like to call it, is trying to lure members to its club sites (which of course is good for their revenue) by advertising the lowest possible price for a club site pitch.


The headline (advertised) prices for club sites assume that we punters are travelling alone, don't need electricity or an awning, and are happy with a grass pitch. I know that some people are OK with a grass pitch, but in my experience the vast majority would rather have EHU, and unless they are just stopping for the night, many want to set up an awning or canopy of some kind.


But what really bothers me is that 95% of members travel with another adult rather than by themselves. So, basing the price of a pitch for a club site on a single adult sounds like something Ryanair would do. Even worse, it's very unfair to the CL network, which usually has a simple "Pitch Price" based on two adults and rarely charges extra for things like awnings, children, etc.


For example, I wanted to stay in Dorset for a week. We are a couple of adults who prefer EHU and, now that we are older, a Serviced pitch on hardstanding. Hunters Moon says it is 'From £21.50 - but  in reality in June, a serviced pitch with an awning at the Club's Hunters Moon site costs £43.20/night.


By comparison, a serviced h/s pitch at Cherry Cottage CL in Dorset costs just £21 for two adults (and 2 children). Even though we'd have to pay for extra EHU (unlikely in June), the facilities are almost the same and cost only HALF as much as the club site.


I think it's unfair that Hunters Moon pricing is advertised as £21.50 per night, when it should really show pricing starting at £31.40 per night for a couple.


Looking at TrustPilot it seems I’m not the only one who thinks this way. Perhaps it’s time for the club to be a bit more transparent with its pricing.

 

Cornersteady replied on 13/02/2023 13:29

Posted on 13/02/2023 13:29

It's a standard tactic across the industry and beyond, the club has been doing it for some time now? A year or more?

As PD says most will know it only applies at perhaps one time in the year.

But even then so what, all it does is waste time in doing a booking and finding the real price which then one can refuse?

Hja replied on 13/02/2023 15:38

Posted on 13/02/2023 15:38

The whole pricing structure is far too complex. A year or so ago they started charging more at weekends. Then there is no low, medium, high seasons as on many commercial sites, or ccc sites of similar sizes and facilities.    The slightest hint of a school holiday or bank holiday and it’s another price range.

There is no visible pricing chart or table. The only way you can get a price is to formulate your potential stay and see what the cost would be. And if you want to see if by tweaking it slightly it comes out cheaper, that is another minefield.

SteveL replied on 13/02/2023 16:00

Posted on 13/02/2023 15:38 by Hja

The whole pricing structure is far too complex. A year or so ago they started charging more at weekends. Then there is no low, medium, high seasons as on many commercial sites, or ccc sites of similar sizes and facilities.    The slightest hint of a school holiday or bank holiday and it’s another price range.

There is no visible pricing chart or table. The only way you can get a price is to formulate your potential stay and see what the cost would be. And if you want to see if by tweaking it slightly it comes out cheaper, that is another minefield.

Posted on 13/02/2023 16:00

Can’t say I have noticed them charging more at weekends when the prices are released on the new booking system. As a result of mid week discount, at a few sites and times, that did happen on the old system but has now ceased. I have noticed that as dates fill up and show low availability the Friday / Saturday are often priced slightly higher.

I can’t say I find it particularly difficult to establish prices. Just select pitch type and number staying and scroll through the calendar.

Tinwheeler replied on 13/02/2023 17:06

Posted on 13/02/2023 17:06

"The headline (advertised) prices for club sites assume that we punters are travelling alone, don't need electricity or an awning, and are happy with a grass pitch. I know that some people are OK with a grass pitch, but in my experience the vast majority would rather have EHU, and unless they are just stopping for the night, many want to set up an awning or canopy of some kind."

Thing is, Berty, CAMC doesn’t (yet) charge extra for EHU, awnings or dogs so the 'from' price will include those items which many other operators charge extra for. Grass pitches do have EHU, in case anyone thinks otherwise, and there are very very few non-EHU pitches on the club site network so most 'from' prices will include EHU as well as awnings and pets.

DavidKlyne replied on 13/02/2023 17:21

Posted on 13/02/2023 17:21

The Club quote what is the minimum that can be charged for a pitch. Under the Club system that means one pitch plus one member and at the cheapest time of year. It is debatable how useful that information is but surely the Club are just trying to illustrate a starting price. In fairness to the Club, in the latest Site Directory have, in addition to the single occupancy started to quote for a couple and also give base prices for children so they are being pretty transparent. You could argue that the information provided is of not much use if you want to go in peak season when its likely prices could be double.  Also as the Directory lasts for two years the original information quickly becomes out of date. I suppose the only important price information is what you will be charged for the time you want to go away, the Club can't second guess that?

David

brue replied on 13/02/2023 17:39

Posted on 13/02/2023 17:39

It's a pity the club aren't promoting the "value" sites like Ilfracombe. It isn't easy to spot these sites any more.

JollyKernow replied on 13/02/2023 18:31

Posted on 13/02/2023 12:55 by BertyMH

Comparing Club sites to CL sites from a pricing angle can be very misleading. Don't be fooled by the prices on the club site like I was. It looks like the club, or "massive holiday corporation," as I now like to call it, is trying to lure members to its club sites (which of course is good for their revenue) by advertising the lowest possible price for a club site pitch.


The headline (advertised) prices for club sites assume that we punters are travelling alone, don't need electricity or an awning, and are happy with a grass pitch. I know that some people are OK with a grass pitch, but in my experience the vast majority would rather have EHU, and unless they are just stopping for the night, many want to set up an awning or canopy of some kind.


But what really bothers me is that 95% of members travel with another adult rather than by themselves. So, basing the price of a pitch for a club site on a single adult sounds like something Ryanair would do. Even worse, it's very unfair to the CL network, which usually has a simple "Pitch Price" based on two adults and rarely charges extra for things like awnings, children, etc.


For example, I wanted to stay in Dorset for a week. We are a couple of adults who prefer EHU and, now that we are older, a Serviced pitch on hardstanding. Hunters Moon says it is 'From £21.50 - but  in reality in June, a serviced pitch with an awning at the Club's Hunters Moon site costs £43.20/night.


By comparison, a serviced h/s pitch at Cherry Cottage CL in Dorset costs just £21 for two adults (and 2 children). Even though we'd have to pay for extra EHU (unlikely in June), the facilities are almost the same and cost only HALF as much as the club site.


I think it's unfair that Hunters Moon pricing is advertised as £21.50 per night, when it should really show pricing starting at £31.40 per night for a couple.


Looking at TrustPilot it seems I’m not the only one who thinks this way. Perhaps it’s time for the club to be a bit more transparent with its pricing.

 

Posted on 13/02/2023 18:31

Can you advise where you get the "95% of members travel with another adult" please? I think you'd be surprised by the number of single travellers.

The club started advertising the "from" pricing with one adult 3 years ago so nothing new.

The price of a CL isn't at all comparable to a site in my opinion.

JK

JollyKernow replied on 13/02/2023 18:33

Posted on 13/02/2023 17:39 by brue

It's a pity the club aren't promoting the "value" sites like Ilfracombe. It isn't easy to spot these sites any more.

Posted on 13/02/2023 18:33

Billy no mates me brueundecided

Good value though, we have a "singles" rally type thing on this spring, £13.50 a night, bargainlaughing

JK

Near Malvern Hills Club Campsite by Andrew Cole

Book a late escape

There's still availability at many popular UK Club campsites - find your perfect pitch today for a last minute trip!

Book now
Woman sitting in camping chair by Wastwater in the Lake District with her two dogs and picnic blanket

Follow us on Facebook

Follow the Caravan and Motorhome Club via our official Facebook page for latest news, holiday ideas, events, activities and special offers.

Photo of Wast Water, Lake District by Sue Peace
Visit Facebook